Three Nights with Tito’s at Zenyara over Stagecoach Weekend
Zenyara sits a few minutes from the Empire Polo Club, and over Stagecoach weekend 2025 it hosted one of the festival’s official after-parties - three nights, 25 to 27 April, with Tito’s Handmade Vodka on the bar and a bill most venues would take a whole season to book. Diplo, Sierra Ferrell, VAVO and Too $hort on the Friday. Marshmello and Nelly on the Saturday, hosted by Jelly Roll. Coachella Party ran the Fashion Booth for all three nights.

The Fashion Booth is a proper photo studio rather than a booth in the usual sense, which makes an outdoor desert venue an interesting place to put one. It goes in at dusk: backdrop up, lighting set, everything trimmed before the first guest walks over.

Controlled light is the whole point. Out in the open air, with the sun going down and stage lighting coming up around you, the only way to get a consistent portrait at eleven at night and again at one in the morning is to bring your own light and keep it identical all three nights.
The backdrop carried Tito’s across every frame, dressed with cactus and hats to match the western styling the weekend brings out in people.

Full-length portraits, not head-and-shoulders snapshots. Guests dress for Stagecoach, and a studio setup is the only thing that does the outfit justice.

Same light, same framing, same backdrop, whoever steps up.

Groups work as well as singles, which matters at a party where nobody arrives alone.

And then the part that earns a sponsor their money: guests posting the portraits themselves, tagged at Zenyara and at Tito’s, captioned “best photos at Stagecoach”. Nobody was asked to do that.

The venue does a lot of the work. Zenyara’s lagoon turns the whole site into a reflector after dark.

Projections across the water carried the other sponsors, so the branding ran from the lagoon to the backdrop without ever feeling like signage.

Three nights, three headline bills, one studio running the whole way through. That is what an official after-party asks for: the same quality at one in the morning on the third night as at nine on the first.
Planning something at Zenyara, or anywhere in the Coachella Valley during festival season? Request a quote and we will bring the studio to you.
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