Three Nights with Tito’s at Zenyara over Stagecoach Weekend

LG Laurent Groult · · 1 min read · Fashion Photo Booth · 16 views

Zenyara sits a few minutes from the Empire Polo Club, and over Stagecoach weekend 2025 it hosted one of the festival’s official after-parties - three nights, 25 to 27 April, with Tito’s Handmade Vodka on the bar and a bill most venues would take a whole season to book. Diplo, Sierra Ferrell, VAVO and Too $hort on the Friday. Marshmello and Nelly on the Saturday, hosted by Jelly Roll. Coachella Party ran the Fashion Booth for all three nights.

Fashion Booth studio set up outdoors at dusk with the backdrop lit

The Fashion Booth is a proper photo studio rather than a booth in the usual sense, which makes an outdoor desert venue an interesting place to put one. It goes in at dusk: backdrop up, lighting set, everything trimmed before the first guest walks over.

Camera and studio lighting rig facing the branded backdrop

Controlled light is the whole point. Out in the open air, with the sun going down and stage lighting coming up around you, the only way to get a consistent portrait at eleven at night and again at one in the morning is to bring your own light and keep it identical all three nights.

The backdrop carried Tito’s across every frame, dressed with cactus and hats to match the western styling the weekend brings out in people.

Guest in a cowboy hat with one arm raised at the Tito’s backdrop

Full-length portraits, not head-and-shoulders snapshots. Guests dress for Stagecoach, and a studio setup is the only thing that does the outfit justice.

Guest in black western dress against the Tito’s backdrop

Same light, same framing, same backdrop, whoever steps up.

Group of guests in western hats at the Tito’s branded backdrop

Groups work as well as singles, which matters at a party where nobody arrives alone.

Fashion Booth portrait posted as an Instagram story tagged at Zenyara

And then the part that earns a sponsor their money: guests posting the portraits themselves, tagged at Zenyara and at Tito’s, captioned “best photos at Stagecoach”. Nobody was asked to do that.

Zenyara lagoon lit at night with the venue reflected in the water

The venue does a lot of the work. Zenyara’s lagoon turns the whole site into a reflector after dark.

Patron El Alto logo projected onto the surface of a lagoon at night

Projections across the water carried the other sponsors, so the branding ran from the lagoon to the backdrop without ever feeling like signage.

Guests gathered along a lit bar at an outdoor desert venue

Three nights, three headline bills, one studio running the whole way through. That is what an official after-party asks for: the same quality at one in the morning on the third night as at nine on the first.

Planning something at Zenyara, or anywhere in the Coachella Valley during festival season? Request a quote and we will bring the studio to you.

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